Fact or Fiction - Scheme or the Real Deal?

I have gotten numerous questions from readers and many have had the same concern when searching for a network marketing company: How do I definitively know this is a legitimate service and company??

This is a very important question to ask before you ever sign on the dotted line with any company...because remember, once you are an associate, you are representing this company and it's integrity. No one wants to join a sinking ship or sign their name to join a fraudulent business.

The most important way to discover whether a company is legitimate is research through CREDIBLE sources. I stress this word and place great emphasis on it because it can be very tricky -- random posts, forums and message boards ARE NOT credible. Even websites cannot be considered the final word on a company or it's reputation. I wouldn't even ask you to take MY word for it -- I would encourage you to do independent research to back up what I say about something...however, again, I stress that you look to ethical, professional and un-biased resources that have proven their credibility.

Most official websites or .gov websites are objective and factual. However, I have found a double edge sword with newspaper articles...newspapers are sold through sensationalism and negative press. In other words, you rarely hear good facts about a company in the press-- but the press will be the first to print the slightest doubt of a company, even if the doubts turn out to be unfounded.

Microsoft, one of the largest and most successful companies in the world has had countless negative articles and lawsuits placed against them...but that doesn't stop people from buying computer programs...catch my drift??

In terms of pyramid schemes, this is very tricky and careful research must be done to distinguish scheme from the real deal-- the business practices of 'pyramid scheme' companies obviously cannot be easily tracked because that information is rarely printed for public view (as it is ILLEGAL). Also, companies that have not been in existence for very long can be considered a risk in which careful and decisive research is needed due to the lack of credible information available...

My company, for example, has been in existence for over 35 years is publicly traded on the New York Stock Exchange -- in my opinion, you cannot go wrong with a NYSE company. Their finances and business practices are carefully monitored by the Securities & Exchanges Commission...In essence, a NYSE company is an 'open book' or a 'glass house.' Plus, not just any company can become a part of the New York Stock Exchange -a company must be invited to join: a major accompishment in and of itself!

The SEC makes it nearly impossible for a company to be involved with any illegal business practices through closely monitoring all components of the corporation, it's selling and business practices as all are public record.

My company in particular, also has endorsements from the American Bar Association, the President of the U.S. Chamber of Commerce and four Attorney Generals....so with endorsements from credible officials, you can rest assured that you are joining a legitimate company.

So, in closing, my suggestions are to do careful research and align yourself with a credible company that has public record of their business practices. If they don't have anything to hide, then they are in compliance and you won't have to worry about falling victim to a pyramid scheme.

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