Networking + Marketing

As most of you know, network marketing is at it's very core, the process of moving products or services. Building organizations should be regarded as very essential to long-term success, however, a legitimate company will always want to place emphasis foremost on the product or service offered and not the compensation plan.

"Networking" generally means friends telling friends or meeting other "like minded" individuals with whom you can build relationships. I believe that in this business, relationships may be formed in various ways, through personal interaction as well as technological interaction.

However, for the majority of success stories, a personal bond must be formed to avoid attrition (having an individual quit your business or cancel a sale). This personal bond is best achieved through in-person communication. However, many have forged successful business relationships via telephone if one lives in another area. The key is consistency -- if you recruit a new associate in another area, take responsibility for getting training tools and material to that individual and keeping in constant contact with them to check on their progress...you don't want to throw someone into the network marketing world unprepared and "blind" to the business practices - this is the quickest way to get someone to become discouraged and quit.

Many people ask, 'is it possible to build a network marketing business exclusively on the internet?' The jury is still out on this one -- many swear that it will never work and others claimed they have achieved success with it...in my opinion, limiting yourself to one medium in network marketing (whatever that medium may be) may do you a great disservice in the long run.

In the spirit of this entry, I encourage readers to call or email me -- relationship building is paramount in this industry and if you have any questions, I'm here for you! Opening the lines of communication is the first step in building trust and loyalty among your recruits and customers - this simple concept can significantly reduce your attrition rate.

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